The Great Outdoor Store

The Great Outdoor Store

About Us

About Game Fair

Game Fair has been a supplier of; fishing tackle, country clothing and shooting accessories since 1981. We are proud to have called a 400 year old property our home since day one. The shop is situated on the high street of the historic border town, Berwick Upon Tweed on the Northumberland / Scotland border. Located on the towns main street, Marygate, it is in the shadow of the old clock tower, immortalised by GS Lowry in a painting that sold in April 2014, for more than half a million pounds.

The business is family run and is dedicated to both its regular customers and tourists alike. We pride ourselves on delivering an excellent customer experience and providing the best quality products at a great prices, across our main areas of focus; fishing, shooting and country clothing.

We’ve launched this website, because we are passionate about the great outdoors. We want to extend the reach of our business, to encourage people from all over the country to get involved in country sports such as fishing, as well as providing our regular customers with another way to browse and place orders.

No matter what your level of experience, outdoor pursuits can be incredibly rewarding and we will be delighted to offer you any advice you need to get started or take your hobby to the next level. So, next time you’re in town, please pay us a visit, we look forward to welcoming you to Game Fair.

Our Vision:

“To encourage the nation to enjoy the countryside, by becoming the leading retailer of outdoor recreational and sporting products, inspiring people to love, enjoy and conserve the great outdoors”

Customer Service:

Game Fair’s reputation is our number one asset and customer service is at the very centre of our vision for the business. We understand that customers today, have high expectations and we do our utmost to meet these at every possible opportunity. We believe passionately in working with our customers, to ensure that every aspect of the business continually improves over time to meet their evolving needs.

We want to combine personal service and local knowledge with a wide and growing range of products and as many ways to engage with us as possible. That’s why we have recently invested in setting up this new website and established a social media presence, to ensure that we can be contacted in the ways that our customers think are right for them.


We are committed to stocking and selling only the best quality and most reliable products. We are continually updating and expanding our range, based on trends and importantly, on feedback from our customers. We currently stock brands such as; Barbour, Harris Tweed, Hoggs of Fife, Shakespeare, Sonik, Hardys of Alnwick and many more.

You can be assured that you are buying quality and if you cannot see what you are looking for, let us know and we will do our very best to source it for you.

Thanks for taking time to learn about us,